When someone nearby searches for a service like yours, the businesses shown on Google Maps and in the local results get the first shot at the call. Your Google Business Profile is how you earn a place there.
How Google ranks local results
Google’s own tips to improve your local ranking name three main factors: relevance (how well your profile matches the search), distance (how close you are to the searcher) and prominence (how well-known your business is, including links and reviews). Google also states plainly that you can’t pay or ask for a better local ranking.
Five steps that help
- Verify your business so Google knows you’re authorized to manage the listing.
- Complete every detail: address, hours, special hours, category and attributes.
- Reply to reviews, both praise and criticism, to show you listen.
- Add photos and videos that show your work, team and space.
- Strengthen your website, since links from other sites support prominence.
Your profile and your site work as a team. Pair this with our guide to helpful content for stronger results.
Ready to grow? Explore Schlege Labs services or see our recent work — then let’s plan a website that turns visitors into clients.
